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Cheese & Chill Festival

cheeseandchillifestival.com
DEVELOPING A HIGH-PERFORMANCE, MULTI-EVENT WORDPRESS PLATFORM TO MANAGE NATIONWIDE FESTIVAL OPERATIONS, ENHANCE TICKET SALES CONVERSION, AND PROVIDE COMPREHENSIVE INFORMATION FOR ATTENDEES, TRADERS, AND SPONSORS.
The Cheese and Chilli Festival is a major, family-friendly event held across multiple locations in the South of England, attracting thousands of attendees annually. The organization required a robust, scalable, and highly reliable website to serve as the central hub for all festival operations, marketing, and sales efforts. goingpixel.co.uk was tasked with creating a fully featured website using WordPress that could manage the complexity of a multi-venue, multi-day event series.
Requirements
The key requirements were to unify five major event locations under a single, easy-to-manage website. This necessitated a secure, high-volume ticket sales system (with varied pricing tiers), a scalable architecture to handle significant traffic spikes during sales periods, and a flexible content structure to easily update the unique schedule and vendor lists for each festival venue.
Design
The design needed to be vibrant, engaging, and reflective of the festival’s fun, foodie atmosphere. Emphasis was placed on high-quality visuals of food and family activities. Crucially, the UI/UX was designed for maximum conversion, featuring clear Calls-to-Action (CTAs) for ticket purchasing and prominent event date displays to guide users quickly from the homepage to their preferred location and ticket purchase point.
Strategy
The strategy focused on scalability and audience segmentation. We utilised WordPress for its robust content management and implemented third-party tools for secure ticketing. The site structure prioritized information flow: quickly presenting all festival dates and locations upfront, followed by detailed pages for traders, sponsorship, and FAQ—ensuring all user groups (attendees, vendors, partners) could efficiently find the specific information they required.

Website Includes:

3rd party integrations
Advanced custom fields & post types
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Custom design
Dynamic templated pages
Easy to use back-end
Global styling & blocks
Responsive on Mobile
Responsive on Tablet
SEO title & meta
WordPress plugins
George approached me offering to help develop my website as a way to gain experience and build his portfolio. I was happy to give him the opportunity and I’m really glad I did. He has been professional, proactive, and easy to work with throughout the process. He took the time to understand what I needed, offered creative suggestions, and delivered a finished site that looks fantastic and works smoothly. I’ve been genuinely impressed by his attitude and ability, and wouldn’t hesitate to recommend him to anyone looking for a reliable and talented web designer.
Simon Hope
Owner, The Cheese and Chilli Festival
Quote & Consultation

Discuss project goals and outline the vision for a website tailored to business needs.

01
Project Development

Transform ideas into a fully functional, responsive design built with precision and efficiency.

02
Project Launch

Ensure a seamless launch with a fully optimized and ready-to-use website that aligns with business goals.

03

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